Yes, I admit it and I embrace the fact that I am a born-and-bred Downriver girl. Some think there is also a connotation that goes along with that. Some may think we are not as sophisticated as those born and bred in other counties of Michigan.
We do not have a Somerset collection in our region or a Trader Joe’s because of those who believe that our collective spending index is too low to warrant such luxuries. But what Downriver does have to offer is real. Real families, real business values and real issues that are being solved through cooperative efforts in Downriver groups that other counties and governments cannot even fathom in comparison.
Before I had children, my business was comprised of clients from Sault St. Marie, Mich., to Toledo Ohio. Looking for a little less drive time once the boys came along, I decided my marketing consulting niche would be the Downriver area. While other business associates wondered how I could survive without expanding to include other areas, I was growing my business and decreasing my mileage by sticking with exclusive marketing for Downriver companies.
Downriver organizations were recently described to me by a Southfield resident attending an event with me at Crystal Gardens as “the most friendly, down-to-Earth people to work with.” And in my perception, this is so true. Downriver has been “very, very good” to me, for my family and my business.
When we started the Trib in 2009, we were told we may be a bit foolish as the newspaper industry was a dying breed, especially in other Michigan counties. But then again, we started this business with the only intention being to bring better communication to people in the area and if we just broke even for a bit, we were willing to make that investment. We have hired and contracted with other Downriver-ites through the years who feel the same way and we have had the good fortune to provide work and commerce within our little niche.
These past few months it seems that either due to lack of local news or perhaps our own home town enthusiasm may have sparked a niche media trend. We see other small town publications are popping up. Of course, this is America and competition is always good to keep you on your toes. So be assured that we will continue to go over and above for our advertisers as well as find the most interesting and relevant, feel good news in our community.
My partner Joe Hoshaw and I have made vast strides to build relationships, create value and make investments in the Downriver area in the last eight years of our publication. We have always believed in going further than what our readers and advertisers expect and it always comes back to us two-fold. Sometimes it comes back so we can pay bills, sometimes it is based in true satisfaction, like when someone is totally thrilled with a story you wrote about them or an ad that brings in a windfall of cash to an advertiser.
This past month we attracted a new advertiser who has never had to or wanted to advertise before. They simply wanted to just support our efforts because they liked what we are doing. Now that type of support and authentication is what I think Downriver is all about.
Kathy Kane is business manager and co-publisher of the Trenton Trib. Contact her at firstname.lastname@example.org or (734) 676-0850. Comments and story ideas also can be emailed to the Trib at email@example.com