The Trenton Business Association and the Trenton Rotary Club recently teamed up to create a banner project that is intended to help promote hometown businesses and beautify the local landscape with the colorful displays
The shop-local and Rotary-based promotional ideas came together following TBA’s receipt of a couple of $530 grants from 5/3 Bank in 2013 and 2014, as well as a Rotary fundraiser that provided seed money for the project.
“As president of the Trenton club, I had already earmarked funds to start a Rotary message campaign. When I heard the TBA was also planning on installing some banners around town, it was naturally a great partnership,” Rose Angela Gronda said.
The partnership along with the city staff chose to start a Phase One initiative on West Jefferson Avenue since it seemed the easiest of the options to get accomplished by December of this year.
“Basically by choosing our first phase of banners to be installed on West Jefferson, we could use existing light poles with consistent hardware that had been done with the streetscape project several years ago,” TBA President Krishelle Kohler said. “Other areas would have cost more because of the mismatched poles and hardware. We both were able to sell enough sponsor banners to break even on this and hope more businesses will want to join in on the next phase after we evaluate this project.”
Both groups paid for a total of 12 banners and sold six sponsorship banners from TBA, Rotary members and other groups to cover the project costs. The sponsors are Comfort Keepers, PNC Bank, 5/3 Bank, CoachStop Manor, Jackson Snider Parker DDS, Jackson Dental Design Studio, Labadie’s Patio Outlet, DTE Energy, St. Joseph Catholic School, Savannah’s Restaurant, N.A. Mans and West Grange Pharmacy.
“Since December is our shop local edition of the Trib and the Christmas parade is being held on West Jefferson, we hope this enhances the décor for shopping season and adds a little color to the winter months with the festive banners downtown,” said Kathy Kane, TBA administrator and Trib co-publisher.
Residents can expect to see three different colors of banners in December, May and September over the next two years. They have enlisted the services of MI Custom Signs to install, manage and store the banners and hope to expand the project to include more Trenton locations in the near future.
Contact Kane at (734) 676-9561 or Gronda at (734) 374-9320 with the Rotary Club to get on the wait list for phase two of the city banner project.
TBA officials also are trying to get the word out to residents not to forget to shop in Trenton whenever possible during the holiday season.
“There are so many great TBA members to shop with this season,” Kane said.
Retail and restaurant members include West Grange Pharmacy, Beverage Express, Alternation & Sew Much More, European Boutique, Feather’s Nest, Labadies Patio Outlet, M&M Camping, Mom’s Restaurant, Mr. Nicks, 10 Pins/Classics Tavern, RoundHouse BBQ, Savannah’s, The Framery & Gallery and N.A. Mans.